Top Sales

What Do Australia’s Top Domain Names Really Sell For?

Below are the 50 highest publicly reported domain sales in Australia. Many six and seven-figure transactions remain protected by NDAs — meaning some of the largest sales are never publicly disclosed.


  1. 1.Bitcoin.com.au$2,000,000+
  2. 2.Insurance.com.au$423,500
  3. 3.Money.com.au$400,000
  4. 4.MortgageBroker.com.au$295,000
  5. 5.Pay.com.au$168,000
  6. 6.Fetch.com.au$132,000
  7. 7.Sleep.com.au$100,000
  8. 8.Broker.com.au$100,000
  9. 9.LifeInsurance.com.au$100,000
  10. 10.Deals.com.au$100,000
  11. 11.Basketball.com.au$99,000
  12. 12.Dabble.com.au$98,000
  13. 13.Green.com.au$75,000
  14. 14.Link.com.au$66,000
  15. 15.Biz.com.au & .au$66,000
  16. 16.Synergy.com.au$65,000
  17. 17.Sumo.com.au$63,250
  18. 18.SunshineCoast.com.au (2012)$60,000
  19. 19.Urban.com.au$59,820
  20. 20.Finder.com.au$55,000
  21. 21.Bega.com.au$50,000
  22. 22.Land.com.au$50,000
  23. 23.CPA.com.au$50,000
  24. 24.Shift.com.au$46,000
  25. 25.PD.com.au$42,000
  26. 26.Electricity.com.au$38,500
  27. 27.Better.com.au$33,000
  28. 28.Ore.com.au$31,000
  29. 29.FFI.com.au$30,000
  30. 30.APS.com.au$28,800
  31. 31.Wealthy.com.au$27,500
  32. 32.Amber.com.au$27,500
  33. 33.Advice.com.au$27,100
  34. 34.TopDesk.com.au$27,000
  35. 35.Gas.com.au$25,000
  36. 36.LifeBlood.com.au$24,200
  37. 37.UC.com.au$23,100
  38. 38.Cadence.com.au$22,500
  39. 39.Vas.com.au$21,666
  40. 40.Autopay.com.au$20,452
  41. 41.Ash.com.au$17,600
  42. 42.Bitcom.com.au$17,500
  43. 43.RFM.com.au$17,050
  44. 44.Upscale.com.au$16,500
  45. 45.Meditate.com.au$16,500
  46. 46.Resolve.com.au$16,500
  47. 47.Bre.com.au$16,500
  48. 48.ES.com.au$15,400
  49. 49.TradingRoom.com.au$15,000
  50. 50.Bowery.com.au$12,000

Prices reflect publicly reported sales only. Many premium transactions are never disclosed.

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